Broker vs. Google: Who Really Knows the Market

Most of us Google stuff all the time - business hours, directions, random facts. But when it comes to industrial real estate? Google - or even that site you’re scrolling for listings on - probably shouldn’t be your go-to for real world industrial property advice.

The spec on those sites don’t tell you if the landlord’s open to outdoor storage. Or that the truck court backs up to a residential neighborhood. Or that there's a planned power upgrade coming next quarter that isn’t on the flyer.

When it comes to finding the right industrial property, Google can’t compete with boots-on-the-ground expertise.

“I Found This Space Online…”

We’ve all been there. A client sends a screenshot of a 2019 LoopNet listing that looks promising - until you check and find out it was leased three years ago and now has a 12-foot climbing wall where the racking used to be.

It’s not their fault. Most listing platforms are built for clicks, not clarity. They show what's available, what was available and what someone thinks might be available. And that’s where the gap begins.

What Google Misses (That Brokers Don’t)

• Off-Market Deals
  Some of the best spaces never make it online. They’re coming soon, in-between tenants or quietly available if the right user shows up.
  Good luck Googling that.

• Actual Availabilities
  Just because it’s listed doesn’t mean it’s available. Landlords change course, ownership shifts or lease negotiations fall apart (or quietly close). Your broker knows what’s really happening behind the scenes.

• Context Matters
  Google might show you a 30,000 SF space at $0.75 per square foot. What it won’t tell you is that it's functionally obsolete, has 12’ clear height and backs up to a drainage ditch. Or that the landlord doesn’t return calls. Ever.

• Negotiation Strategy
  Google doesn’t negotiate terms, advocate for tenant improvements or know which landlords are open to a deal and which ones are known for being aggressive. I do.

The Value of Walking the Market (With a Human)

I walk these buildings. I talk to the landlords. I know which spaces flood when it rains and which ones are about to get demoed for a new tenant. I also know the difference between a “functional yard” and a dirt patch with a fence around it.

Google? Google isn’t walking anything. It’s sitting behind a desk in Palo Alto.

Google Is a Starting Point. I’m the Strategy.

Use Google. Skim listings. Browse the photos. But when it’s time to actually secure a space that fits your operations, budget and long-term growth, you want someone who lives and breathes this market.

Someone who’s seen the inside of that building.
Someone who knows the owner by name.
Someone who can tell you the story behind that too-good-to-be-true rent rate.

Ready to get beyond the browser?

Call or email me for a free, customized property recap, built around your specific size, location and operational needs. No outdated listings. No guesswork. Just real options that fit.

👉 Read more about how our property recaps work here.
📞 Call: 775-830-4428
📧 Email: beki@mipnv.com

Let’s find your perfect space.